Beyond what is on the pages of your website, the other major factor that search engines weigh heavily when determining a website’s ranking is who is linking to you; in other words, what websites are linked to your website? It helpful to look at it like a political endorsement, an endorsement from a like-minded, well known and respected politician will give your campaign a much larger boost then an endorsement from John Q. Public. Likewise a link from a popular, high traffic website with content relevant to yours will give a strong boost to your website rankings. The search engines look at how many links are coming to your website, what websites they are from, what the pages that the links are on say, and most importantly, what the link text itself says.
Link building can be done in a number of different ways. The most common is through listings in various online directories. While this worked in the past, it’s no longer a significant benefit to your website’s ranking unless the directory is highly popular and specifically relevant to your industry. Today the best ways to build strong relevant links to your website that boost your search engine rankings are also the best ways to boost traffic and gain exposure for your business online outside of the search engines. Most commonly called social marketing or viral marketing, it involves interacting with online communities in your target markets and within your own industry. The idea is to accomplish two things, first by interacting with your target market gaining direct exposure to your potential clients increasing name recognition and awareness of your service offering. Second, in all of your interactions you also create links, which are posted on those interactive website and which in turn boost your search engine rankings through a highly relevant link. Over time, if done well and regularly, it can start to spiral and your market will start talking about you and linking to you.
Highly relevant links can also be built through online press releases, blog posts, links from your clients and suppliers, etc.
The Helix Group can develop a strategy and implement a link building campaign that boosts both your exposure to your market and your search engine rankings.
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