Search Engine Advertising & Sponsored Listings

Extensive exposure can be gained almost immediately through paid advertising in the search engines. Sponsored listings in the search engines, for many industries, are the most cost effective form of advertising available today. This listing can be highly targeted to specific search terms, geographic areas, and times of day, so that your ads are only shown to your target market. These ads are billed on a pay-per-click model, meaning that you only pay if someone clicks on your ad. If someone views your ad without clicking, it’s free advertising. The average cost per click across all industries is in the neighborhood of $1.25. However in many industries where there are fewer competitors the cost per click can be as low as $0.05. The greatest benefit to search engine advertising is the detailed tracking and analysis that can be done. You can tell exactly what it costs to get a visitor to your website, whether they filled out a contact form or viewed a phone number, what pages they visited, etc. to determine if it’s a cost effective form of advertising. Further, by implementing other web technologies you can display a different phone number to the people that come through your paid ads to be able to track the number of phone calls generated as well. The Helix Group can set-up, monitor, analyze and optimize search engine advertising campaigns to insure the greatest number of relevant clicks for your investment dollar.